Saturday, August 31, 2019

Evaluating the Research Process Essay

Literature Review The following paper will address the research process using the article Assessing Pregnancy Intention and Associated Risks in Pregnant Adolescents. The research process consists of nine parts that include; selecting a problem, formulating a hypothesis, reviewing the literature, listing the measures, describing the subjects, constructing a design, constructing and identifying measurement devices, analysis of the data, and generating conclusions (Neutens & Rubinson, 2010). The literature review shows that adolescent pregnancy is a multifaceted problem. Adolescent pregnancy has risk factors that must be taken into account. Ethics Some of these risk factors would be the ethical considerations. The Nuremberg Code which was established in 1947 tried to provide regulations. These regulations were to prevent any more atrocities in human research (Neutens & Rubinson, 2010). One of the ethical considerations would be informed consent. Informed consent came about after the Nuremberg Code. Informed consent is about telling the subject about the details of the research, any risks or benefits that could come about (Neutens & Rubinson, 2010) Ethical considerations must be taken into consideration when performing tests on human subjects. If anything is not disclosed in the informed consent, it would leave the researchers vulnerable to a lawsuit as well as invalidating the research study. In the article, Assessing Pregnancy Intention and Associated Risks in Pregnant Adolescents, informed consent was followed. â€Å"Informed consent was obtained from the participant and if the participant was younger than 18 years old, con sent was obtained from her guardian with assent of the minor (participant)† (Phipps & Nunes, 2012). The researchers found the subjects during their first prenatal care appointment to the â€Å"Women and Infants Hospital Women’s Primary Care Center, Providence, RI between March 2002 and February 2005† (Phipps & Nunes,  2012). Steps were taken to ensure that the participants would be considered adolescents even after their babies were born and that they would understand what was expected of them. The research study was conducted by using research assistants that interviewed the participants. They were questioned about their â€Å"demographic characteristics, life plans, social supports, peer and family relationships, financial support, behavioral risks, and medical history† (Phipps & Nunes, 2012). In example, research surveys â€Å"included validated questions where available and where not available content-relevant questions were assessed for face validity. The surveys underwent a process of review and revision that included both clinical experts and age-relevant volunteers† (). In the survey, subjects were asked about pregnancy planning, so that the assistants could assess the subjects’ level of agreement with statements. The statements were coded to assess for risk factors. The stat ements ranged from trying to getting pregnant and best age to get pregnant as well as overall feelings about pregnancy (Phipps & Nunes, 2012). Statistical Analysis All of the information that was gathered by the research assistants from the participants is used in the statistical analysis to determine the significance level. â€Å"The significance level of a statistical hypothesis test is a fixed probability of wrongly rejecting the null hypothesis, if it is in fact true. The significance level is typically set at five percent† (â€Å"The Statistics Glossary†, n.d.). So anything higher than five percent would be considered statistically insignificant. The researchers â€Å"did observe significant associations between our pregnancy intention metrics and known risk factors for poor outcomes† (Phipps & Nunes, 2012). There were two dimensions of pregnancy intention that the researchers assessed. The two significant dimensions were emotional readiness and planning. Emotional readiness was more â€Å"strongly associated with risk factors for adverse pregnancy outcomes. Pregnant teens identified as not emotionally ready were at increased risk for delayed prenatal care, inadequate prenatal care utilization, delayed use of prenatal vitamins, recent smoking, recent drinking, recent drug use and depression† (Phipps & Nunes, 2012). The findings in the research study article is statistically significant. The study showed that emotional readiness and planning are critical for having a  healthy pregnancy. Before this study came out, researchers thought that being emotionally ready was not nearly as important to pregnancy as proper health care. However, if one is not emotionally ready it can affect getting proper health care. Research Conclusions The conclusion to this study determined that emotional readiness and planning are the main risk factors for adolescent pregnancy that has adverse outcome. This study tests the thought that emotional readiness and planning are the two most important factors against family type as the most important risk factor. If the study was looking into preventing adolescent pregnancy, then family type is the most important risk factor. Emotional readiness and planning are important so that one will have a healthy pregnancy. The results to this study are appropriate. There is enough information to determine that the article was indeed effective. The statistics provided in this study were quantitative in nature. The data was collected in an ethical manner. This can be determined by the appropriate exclusion criteria. The article further indicates that previous research was conducted on the topic adolescent pregnancy. This research enabled the creation of a scoring method to identify adolescents tha t are at risk for pregnancy. The results to this study are very appropriate and there is enough information to determine that the article was indeed effective. The statistics provided in this study were clearly listed and defined. The data was ethically collected and appropriate exclusion criteria were indicated to avoid producing biased results. The article further indicates that previous research was conducted on the topic of adolescent pregnancy. This research enabled the creation of a scoring method to identify those at risk of adolescent pregnancy. The article, Assessing pregnancy intention and associated risks in pregnant adolescents, looks into risk factors for adolescents becoming pregnant and having a health pregnancy. The article uses the research process to come to the conclusions that family type, emotional readiness and planning are all important. Family type is statistically important because it states that an adolescent is more at risk for pregnancy if they come from a less than ideal home. Emotional readiness and planning is statistically important because they can affect pregnancy outcome. These conclusions are the same con clusions that the researchers came to in their article. References Neutens, J. J., & Rubinson, L. (2010). Research techniques for the health sciences (4th Ed.). San Francisco, CA: Pearson Benjamin Cummings. Phipps, M. G., & Nunes, A. P. (2012). Assessing pregnancy intention and associated risks in pregnant adolescents. Maternal and Child Health Journal, 16(9), 1820-7. doi:http://dx.doi.org/10.1007/s10995-011-0928-0 The Statistics Glossary. (n.d.). Retrieved from http://www.stats.gla.ac.uk/glossary/

Friday, August 30, 2019

Assesing the Goal of Sports Products, Inc

Q d. Does the firm appear to have an effective corporate governance structure? Explain any shortcomings. Ans: They do not have an effective corporate governance structure. The most important shortcoming is the management team who don’t make good decisions for maximizing shareholders’ wealth. They only care for the profit and their bonus related with that. They don’t take any steps to maximize stakeholder’s equity. If this information gets public they might got fired from their job for violating the main goal of a public company â€Å"maximize shareholders wealth† Q e. On the basis of the information provided, what specific recommendations would you offer the firm? Ans: From the information available in the case study, we get a picture that this company has some major problem regarding their top management. We are giving these recommendations to address those issues. 1. Comply with all laws as well as accepted standards of conduct or moral judgment. This will prevent any more environmental hazard caused by dumping waste and its legal and environmental consequence. 2. Establish a corporate ethics policy, to be read and signed by all employees. This will make everyone aware about their specific duties and this will prevent further delinquency by the management. 3. Designing a payment system that ties management team and employees’ salary to share price or a performance based scale. And top management must have a stock based compensation plan which will get rid of the agency problem existing in the company. And buying stocks from the market will create demand for shares thus the stock price may go up for a short session.

Thursday, August 29, 2019

Ratio Analysis for Home Retail Group lc Essay Example | Topics and Well Written Essays - 2500 words

Ratio Analysis for Home Retail Group lc - Essay Example etail Group Plc is regarded as the leading general and home merchandise in the UK for bringing the most recognisable brands in the UK such as Homebase and Argos. The company is listed under London Stock Exchange (LSE) and is a successful constituent of FTSE 250 Index (Home Retail Group Plc, 2015b). The company has its operation in two main regions of the world, Republic of Ireland and the UK. The vision of Home Retail Group Plc is to value needs of the customers by providing them with their necessities either at home or at stores. Argos is known to be a leading multi-channel retailer in the UK and Homebase to be the home-enchantment retailer (Home Retail Group Plc, 2015b; Home Retail Group Plc, 2015e). The premium brand, Habitat, provides the customers with high quality contemporary styled products and also best-selling iconic designs. The financial services provided by the customers, helps them to purchase the products easily (Home Retail Group Plc, 2015b). The customers form the heart of the business and the company experiences about 180 million transactions per year. The main elements of the business model of the company are retail brands, sourcing and infrastructure, products, multi-channel retailer, colleagues, financial services and financial strength (Home Retail Group Plc, 2015g). The financial statement of Home Retail Group Plc is considered for comparing the performance of the company over the past two years i.e. 2013-2014. After comparing the two years financial data of income statement, the following deductions can be made. The revenue of Home Retail Group Plc is observed to have increased in 2014 as compared to 2013 (Appendix); this reflects the fact that the company has concentrated on increasing its sales figure over the two years. This indicates that the customers have recognized their products and services over the years and are satisfied with the brands (Home Retail Group Plc, 2015c). Despite increase in the cost of goods sold (COGS), gross

Wednesday, August 28, 2019

Golden Rule of Capital Accumulation and Macroeconomic Policy Essay

Golden Rule of Capital Accumulation and Macroeconomic Policy - Essay Example But this steady state rate of growth can vary across economies (Solow, 1994, pp.45-46). In this context the Golden Rule of capital accumulation determines the optimal level of capital per capita that produces the optimal sustained level of per capita consumption in the economy (Mankiw, 2006, pp.110-115). This paper discusses this Golden Rule of capital accumulation and explains implications for macroeconomic policies in this context. Steady state level of capital and output per capita: The Solow Growth model determines the ‘steady state level of capital stock’ per capita and the steady state level of output per capita. But the Golden Rule of capital accumulation determines the maximum level of consumption per capita at the ‘steady state level of capital stock’ (Blanchard, 2006, p.230). This is called the sustainable level of consumption per capita. Here sustainable means that the present generation of the economy saves exactly that amount which is consistent with the replacement of the loss of capital stock that happened due to depreciation of that capital stock, no more and no less. In this sense this Golden Rule of capital stock provides the optimal level of consumption, savings and investment per capita at each period. Before deriving the Golden Rule capital stock let us first determine the steady state level of per capita capital and per capita output (Arnold, 2011, p.340). Assumptions and observations: Suppose that the aggregate production function is given by Y = F (K, L), where, â€Å"Y† =aggregate output level â€Å"F ( )† = aggregate function â€Å"K† =aggregate level of capital stock â€Å"L† = aggregate stock of labour (Solow, 1994, pp.45-54). Let, â€Å"n† be the constant and exogenous rate of growth of labour force. By dividing the aggregate production function by the stock of labour â€Å"L†, we get the per capita production function as, y = f (k, 1), where, â€Å"y† = per capita output â€Å"f ( )† =per capita function â€Å"k† = per capita capital stock â€Å"1† is the number. Or this per capita production function can be written as y = f (k). The production function in this economy is assumed to describe the assumption of diminishing marginal productivity, i.e. rate of change in output per capita declines with the increase level of capital stock per capita. That is why the per capita production function is upward sloping and concave. The production function may exhibit constant returns to scale, i.e. one unit increase in the per capita capital raises output per capita by one unit (Baumol, 1986, pp.1072-1101). â€Å"?† is assumed to be the constant rate at which capital stock depreciates in each period. Hence, the total depreciation of capital per capita is: (?+n)*k. Assuming â€Å"s† as the constant rate of saving per capita, the total level of savings in the economy will be: s*y = s*f (k) As savings rate equals i nvestment, Economy’s investment is given as s*f (k) (Jones, 2002, pp.97-104). â€Å"dk/dt† measures the rate of change of capital stock per capita and is computed as dk/dt = s*y - (?+n)*k, where â€Å"t† = time element (for simplicity writing the â€Å"t† notation is avoided in each function). Hence, the ‘steady state level of capital stock’ is achieved for that level of capital stock per capita where the change in capital stock is zero, i.e. , where dk/dt = 0. The steady state capital stock is denoted by k*

Tuesday, August 27, 2019

Peter Singer - Famine Affluence, And Morality Assignment

Peter Singer - Famine Affluence, And Morality - Assignment Example That first principle is that death and suffering as result of the shortage of shelter, food, and medical attention are bad. The other principle is that if it is in our power and ability to put to an end these bad things and suffering of the people from occurring, without sacrificing anything of equivalent moral significance, then we ought to honorably do it, as stated by. All these arguments put forward by Singer were to encourage most of the affluent countries to give more of their resources to the unfortunate that they are doing. This would help a great deal in dealing with some of the calamities such as famine and disaster. One of the counter-arguments presented by is the example of the drowning child, as it is only one person who can help out in that instance. In the case of disaster relief, there is a multitude of people who can help out. Replies to this by claiming that it does not matter morally to the question, how many people could help out, what matters is the ability of individuals to take up the moral obligation responsibility. Failure of anyone to act in a disastrous situation would be the failure of all. Thinking that others could help out, does not in any way, lessen the responsibility. If one person takes on the responsibility, the obligation of the others people lapse. One of the counter arguments is the example given about the child. The child is in need of help and what ponders is whether the child is the responsibility of the people around or other people around the globe? This is an indication of how the poor people around the globe are spatially distant and far away. Leaving the child without any help could lead to it drowning; however, in many scenarios donating to the relief agencies could help in the preventions of deaths occurring in the future.

Monday, August 26, 2019

Social Commentators and Modern American Society Research Paper

Social Commentators and Modern American Society - Research Paper Example This is done in light of the fictitious characters and plots that may either be based on fact, or on fiction. In fact, there are many who have successfully pointed out that change emanates from literary works. As literary works are read and analyzed, life in the society gets revisited, with benevolent values being strengthened and malevolent ones being abrogated; and hence the exaction of reforms. Summary On one hand, Gilman’s novel Herland was published in 1915 by the Forerunner and depicts a utopia of a female-only society which reproduces through pathogenesis. The culmination of this development is the realization of an ideal fully functioning social order which is devoid of war, oppression and subservience. On the other hand, there is playwright Arthur’s Miller Death of a Salesman was first premiered on February 10th, 1949. The play is about a father who has a lot of expectations on his sons, especially Biff. Later on, he comes to the harsh reality that he has not b een perfect himself, and commits suicide as an artifice to help Biff start a business. He kills himself in a traffic accident so that his insurer can indemnify Biff and Happy. He assumes that with the indemnity, Biff can start off a business. Interpretive analysis students on key themes: Who were Charlotte Perkins Gilmore and Arthur Miller Arthur A. Miller (1915- 2005) was an American essayist and playwright. Not only did Miller leave a lasting impact in American theatre industry, but he also remained a public figure in the Interwar and the Cold War periods. Miller’s dexterity in literary works is underscored by the Prince of Asturias and the Pulitzer Prize for Drama Awards. Miller’s consciousness for American politics is well underscored by several instances in which he castigated the unjust racist systems in America, even before civil rights movement made an advent. Charlotte Perkins Gilmore (July 3rd, 1860- August 17th, 1935) was an American writer, novelist, poet, short storyteller, sociologist, a nonfiction writer, social reformer, a lecturer and a feminist. As a matter of fact, many scholars and analysts have grouped Gilman as a utopian feminist, since her works were exceptionally suited for women. The veracity of this standpoint is well exemplified by the novel Herland, where she envisions a world that is strictly populated by women and as such, is totally perfect. The Literary Devices Gilmore and Miller Used to Write Their Works there are many literary devices that Miller and Gilmore used to communicate their message. Miller in the play, The Death of a Salesman strongly uses flashbacks to weave his plotline together and into a complex whole. This is seen in the instance where Willy, an old salesperson remembers an instance where he overstated his earnings, and only got to admit this folly when his wife Linda calculated his commission and found an anomaly. It is in this same instance where Willy remembers his conversation with his wife whe re he complained about feeling inadequate about his looks. His wife Linda reassures him that he is good looking. At this point, the playwright lets the audience and analysts into Willy’s insecurity. It is insecurity that leads him into overstating his earnings, and

Sunday, August 25, 2019

In depth news assignment Research Paper Example | Topics and Well Written Essays - 500 words

In depth news assignment - Research Paper Example Since the fund will also be used for recapitalizing existing large private funds, it is therefore important that the private funds should channel such funds in activities which can generate export revenue for the country. Over the period of time, domestic pool of private funds has actually declined thus making it extremely difficult for the private and new ventures to have an access to such pool of funds. An increase in the pool of funds therefore would further result into availability of new funds which can further bolster the economy. The new trends are increasingly suggesting the rapid increase in the technology based ventures with strong probability to become international businesses. New start-ups have actually grown into large and profitable international businesses because of getting local funding support. It is also critical to allow provinces to make their own strategies too in order to ensure that they can take greater benefit of the new proposed plan. Some argue that the overall size of pool of the funds to be made available is relatively small and may not create the required stimulus for the private sector to actually develop the new businesses which can make their name at the international level. For expansion into the international markets and to capture the larger base of customers through forming international joint ventures and strategic alliances, Canadian firms will require lot more capital and resources to be successful at the international level. (The Canadian Press , 2013) It is also considered that the overall business environment in Canada is risk averse and private sector is actually not been able to achieve the kind of investment it must require in order to thrive at the international level. In order to effectively form good strategic alliances as well as the joint ventures, it is extremely important that private sector must also develop the ability to generate its equity funds. The government’s efforts to mobilize

Saturday, August 24, 2019

The Impact of Christianity Response Essay Example | Topics and Well Written Essays - 1000 words

The Impact of Christianity Response - Essay Example Philosophy is a way of life for the people in the society. Through, the people are finding their way in their lives and enacting their roles as member of the significant member of the society. With consideration to the personal philosophy they adhere with, people are finding answers and to their crucial and critical questions mainly on the concept of man’s purpose for existence. This is where the religion of Christianity affects the philosophy of the humanity in a critically significant way. The beliefs and principles of Christianity address much the dominant philosophies during the past and until the present generations wherein they seek to answer the most important questions of the humankind. With the teachings of this religion, peoples’ views and ideas regarding humanity’s purpose was significantly enlightenment giving the people a new life philosophy and hope through spirituality. The religious teachings of Christianity generally originated from the three-year ministry of Jesus Christ himself, which is critically highlighted, and emphasize with His death. During this time, the laws and principles of the God concretely reported in the Hebrew testament of the Holy Scripture were clearly explained and elaborated for the humanity to understand their significance. Inspired and proclaimed at the present by the Holy Bible, Christianity’s teachings give the people a new way in life to follow by adhering to the guiding principles inspiringly explained by Jesus Christ himself. ... With this principle, the religion of Christianity has given a new philosophy for the humanity during their time of turmoil and disparity. With this philosophy, Christianity has able to bind the people in the spirituality perspective of living in faith with God and the salvation that awaits them in return. Important Aspects of Christianism "Why do Christians consider the Beatitudes (Matthew 5-7) some of Jesus' most important teachings'" During the ministerial and theocratic mission of Jesus on the face of the Earth, he continuously nourished his disciples and believers moral thoughts and encouragement regarding the morally inclining and spiritual enriching Words of God. He elaborated and thoroughly discuss to the common public the meaning and value of the principles embedded in the Words of God. Hs wisdom regarding these matters are very much unsurpassable and that they are spiritually inclining especially to the common public thus his teachings was widely accepted by the people. Among Jesus' teachings, his Sermon on the Mount becomes mostly strengthening because of the principles embedded on it. This discussion is commonly termed to be the Beatitudes where Jesus explicitly relates to the common public the true meaning and relevance of the Word of God. Through the said teaching, Jesus was able to capture the hearts and spirits of the people because his sermon showed deep emotions of concern and empathy to the weak and poor. His Words contain hope for happiness for the poor, weak, deceased families and weak but all spiritual conscious and have faith with the Word of God. (Matthew 5: 1-11). The Beatitudes generally are for the oppressed and weak people in the society that

PETA and the true about animal rights Essay Example | Topics and Well Written Essays - 500 words

PETA and the true about animal rights - Essay Example Through the years PETA has made advances for animals that are abused by individuals, corporations, and governments throughout the world. The organization has won several cases against animal abusers and has convicted several animal researchers. One popular example is the Silver Spring monkeys case where researcher Edward Taub experiments 17 macaque monkeys inside the Institute of Behavioral Research in Silver Spring, Maryland. Alex Pacheco spied the lab and took pictures of monkeys tied-up inside the lab. The pictures were then turned-over to the local police as evidence. The lab was raided by the police and researcher Edward Taub was convicted of several counts of animal cruelty and abuse. PETA was founded by Ingrid Newkirk and Alex Pacheco in March 1980. It receives donations from its multi-national companies and individual donors. The organization’s financial statements revealed millions of dollars of revenues a year. This is likely coming from millions of dollars worth of cash and non-cash donations from its donors worldwide and the rest came from its fund raisings for animal rights. PETA says that their revenues will not be kept for themselves but for the improvements of their programs on pursuing their global missions. Thus, its income tax returns revealed donations and grants to and from various individuals and non-profit organizations working on animal rights. They say the money they have in the organization will be spent for the benefit of the animals and the improvement of their life as living things.

Friday, August 23, 2019

One Federal Law Enforcement Organization Assignment

One Federal Law Enforcement Organization - Assignment Example In counter-terrorism, the agency serves a variety of functions entailing nuclear security, aviation and chemical security concerns, fraud and counterfeit and information sharing. The roles of the DHS in border security and immigration include apprehension, convicting and deporting of illegal immigrants which are geared towards ensuring that the USA is secure (DHS, 2012). Due to overlap in crime fighting responsibilities, the DHS, state and local law enforcement agencies are interlocked in crime fighting. The DHS undertakes some activities with the aim of maximizing cooperation and assisting the local agencies in their objectives in crime fighting. For instance, the Immigration and Customs Enforcement (ICE) branch of the DHS collaborates with local and state agencies to create a united and seamless front for disruption of transnational crime (DHS, 2011). The DHS also bears better capacity in logistics and intelligence from which local agencies gain through information sharing. The relationship between the DHS and local and state law enforcement agencies has not always had a positive effect. The overlap in crime fighting responsibilities that exists between the two- federal (DHS) versus local and state levels- has not been traditionally well managed. For instance, the roles of the DHS in special operations, forensics, criminal intelligence and disaster response may clash with local and state arms charged with special investigations, forensic services, criminal investigations and emergency planning and response (Richman, 2000). In such cases, it is evident that counteractive clashes in interests may hinder crime fighting and, thus, jeopardize the missions of all levels of law enforcement involved. The main cause of the problems noted above stems from the occurrence of crimes that are multi-jurisdictional. This situation results in a situation where the federal, state and local law enforcement agencies deem

Thursday, August 22, 2019

Early Christian Architecture Essay Example for Free

Early Christian Architecture Essay Early Christian Architecture We have spoken of how one style of architecture develops from another, and we are now to look briefly at a form which is chiefly important as being a link in the chain of styles. There are not many important buildings of the Early Christian style. It came into being at a time when not much building was going on that is, during the early centuries of Christianity, and what good examples there are, are nearly all churches. During the first three centuries of the Christian era Christianity was under the ban of persecution, and there was not much chance for it to manifest itself in great architecture. But, early in the fourth century, Constantine became Emperor and was converted to Christianity. He made Christianity the State religion. Constantine founded three large basilicas in Rome, all of which have been buried or destroyed. The chief objects to be thought of in these churches was to build without too much cost, to do it quickly, and to accommodate large congregations. A great structural principle which they used in roofing, or spanning spaces, is the truss. This is a frame of beams, or of beams and rods, so disposed and fastened as to make a continuous support or bridge across an open space. The truss was used by the Romans in roofing their basilicas. CHIEF FEATURES As the great Romanesque style grew out of this early Christian architecture, let us look at the main features of the earlier and simpler style. Some of the most important of these features are preserved also in the Gothic church and we shall wish to see, as we very easily can see, how they grew out of this first early Christian style. The buildings of this style were simple in form, but of noble proportions, and, though very plain without, they were often gorgeous within. A notable circumstance about the early Christian work is the fact that its monuments were built largely from ruins and fragments quarried from earlier Roman work. No doubt much beauty was ruthlessly destroyed in this way. Before the Christian era Cato borrowed from the Greeks their hall of justice; the first one being erected in Rome about 190 years before Christ. These basilicas usually had a large hall connected with a portico, and encircling galleries often enclosed the whole. When Christianity became a State religion these buildings came to be used for religious purposes. The basilica always had a central aisle; and this nave or central portion was usually separated from the side aisles by rows of columns. At the further end of the nave was the sanctuary or apse, in front of which stood the altar. In front of the whole was usually an atrium or fore-court, surrounded by a covered arcade. The exterior was extremely plain, and the interior resplendent with marbles and mosaics. A wooden roof covered the edifice. Figure 29 is the ground plan of a basilica which will show us the general arrangement, although this basilica does not happen to be an old Roman example. Above the columns that surrounded the nave there usually arose another story called the clerestory (clear story), the walls of which were pierced with windows. This is a feature which persists through later styles, and it is interesting to see its simple and plain beginning. Some of the Egyptian temples had clerestories, but the European examples date back only to early Christian architecture.

Wednesday, August 21, 2019

Project Report On Head And Shoulders Shampoo Marketing Essay

Project Report On Head And Shoulders Shampoo Marketing Essay INTRODUCTION: Procter Gamble  (PG) is an American  company headquartered in downtown Cincinnati, Ohio, USA. Its products include foods, beverages, cleaning  and  personal care products. In 2011, PG recorded $82.6 billion dollars in sales.  Fortune  magazine ranked PG at fifth place of the Worlds Most Admired Companies list, which was up from sixth place in 2010. Procter Gamble is the only Fortune 500 Company to issue C Share common stock. As of July 1, 2011, the company structure is categorized into two Global Business Units with each one further divided into Business Segments according to the companys 2011 Annual Report. Dimitri Panayotopoulos is Vice Chairman of Global Business Units. The following segment constitutes of PG business: Beauty segment Grooming segment Health Care segment Snacks Pet Care segment Fabric Care Home Care segment Baby Care Family Home Care segment Manufacturing operations are based in the following regions: United Sates of America, Europe, Canada, China (31 wholly owned factories and other part of Asia, Philippines, Africa, Mexico, Australia, Latin America. About the Brand: Head Shoulders  is a  brand  of anti-dandruff  produced by  PG Matt Elliott got Procter Gamble researchers to start making a new anti-dandruff shampoo in 1950. Nearly a decade of research went into making a new formula, which introduced  pyrithione zinc into the shampoo. It was first introduced to the U.S. market in November 1961 as a blue-green shampoo formula. Head Shoulders is the worlds number one anti-dandruff shampoo. A power brand from PG, this brand made it debuted in India in year of 1997. In the highly competitive shampoo market, which is estimated to be worth around Rs.1800 Cr, HS is a major player in the anti-dandruff niche. The entire shampoo market was dominated by HUL with whopping market share of around 46% when the brand was launched in India, the anti-dandruff market was in its nascent stage and dominated by Clinic-All-Clear. The high profile launch of HS fueled the growth of this specialty market. Now anti-dandruff segment constitute around 15% of the shampoo market moreover PG is the global market leader in the retail hair care market with over 20% of the global market share behind Pantene and Head Shoulders. According to PGs annual report of 2011, the Beauty and grooming market share which primarily deals with the beauty segment constitute of % of net sale of 24% and percentage of net earning account to 23% for PG. The prominent brand is Head and Shoulders in this segment. Strategic Planning Models: SWOT analysis of Head Shoulders: Strength Weakness International brand with great brand equity. Only segmented as an anti-dandruff shampoo whereas the competitor has wide range of shampoos with different features. Strong financial position in market. Mostly perceived as a harsh shampoo. Brand loyalty. Less emphasis on other new research based ingredients and formulas. High quality Services. More specific to male gender. Availability of products in different demographics areas, pricing and market good-will. Large network for distribution. Opportunities Threat With the inclusion of FDI policy, PG can revive its brand equity. Inflation in Indian economy. Expansion of market aimed towards all age groups, including middle aged women which has significant market share. High competitive market with new entrants like Loreal and Dove in shampoo segment. Have a great opportunity in new developing areas of India. BCG matrix of Head Shoulders: BCG matrix stands for Boston consulting group. This is also known as Growth-Share matrix. This matrix helps us to classify a business of a company in four categories namely- Star, Question mark, Cash Cows and Dogs. The details of each are given as follows: Stars: This tiles represents the high growth rate and high market share i.e. the business is leader in its area. Cash Cows: This tile represents high relative market share and low market growth rate. Question mark: Here the growth rate is high but the market share is relatively low. Dogs: This is segment where the growth rate is slow and has low market share as in the business is lagging behind considerably. Head and Shoulder can relatively be positioned in between the cross-sectional area of Question mark and Star. The reason can be: The market share of HS is low but the growth rate is high. HS needs to re-plan and revise it marketing plan as the opportunity is ample which can make into star category completely. Customer Value: Customer value can be defined as the consumer get in return to their money. The performance of a company is measured how the product or services gives the customer value in compare to what the competitor are offering. Here HS claims that the shampoo delivers 100% dandruff-free hairs even with low price, hence we can state that HS delivers good customer value and satisfaction level. The value delivery chains relates it-self to supply chain i.e. how it partners with suppliers and distributions from formulating raw material and distribution of its produced. HS being a PGs daughter company, takes a good leverage of good distribution channel and supply chain. Prominently HS sold in India is mostly shipped from Gulf countries. With the introduction of sachets of denomination Rs.1 and Rs.3, HS reached the rural market easily. With more and more free sample distribution and blind-test, the company is quite successful in value delivery chain. Marketing plan: HS is basically a product for men and women with dandruff and scalp problems. The want to acquire proper hygiene, maintain a healthy scalp and hair to gain the right confidence and have a sense of belongingness as they socialize/interact with other. The gap is that the other shampoo brands focus on enhancing or improving hair-condition. Marketing mix and Strategy : HS removes dandruff and stops it from coming back in just one wash, with a product range that suits various hair and scalp needs. It uses T.V ads, print ads, sponsorship, sales promotion and social media. HS hired actor Saif Ali Khan and actress Kareena Kapoor for their promotional activities. Nationwide distribution of HS is good. Marketing environment- Micro and Macro: There are two types of environment which company deals with macro environment and micro environment. Micro environment are as follows: Customer Stakeholder Media Public Competitor Supplier Employee Macro Environment Political Environment Technological Environment Socio-cultural Environment Economical Environment Consumer Buying Behavior: Men and women need to address their: hygiene, scalp health, social needs, self-actualization needs. They choose HS over other anti-dandruff shampoos because of the following reason: Product awareness, effectiveness, technology used, price, packaging, popularity of endorses, credibility of the manufacturing company. Men and women expect the following when the use HS: Dandruff elimination Revitalize scalp Remove itchy scalp Stop root cause of dandruff Stops dandruff from coming back Cools and refreshes the scalp Remove visible flakes More confidence in interacting and socializing with other people. Maslows Hierarchy of Needs: It probably safe to say the best theory of motivation is Maslows. Maslow hypnotized in every human being there exist a hierarchy of five needs. Physiological Safety Social Esteem Self actualization. Untitled.png Marketing Research: Marketing research tools used by HS- Quantitative tools- HS undertook research to generate new ideas for the product and market development. The researches engaged the customers in detailed discussion over different features of their products. As a result the personal interaction between the researches and the consumers was high, the major qualitative tools used by HS included focus group discussions in-home visits in context visits in-store interviews Focus group discussions: Here, a group of people who uses the HS shampoo in brought under a discussion about the every aspect of it including quality, after-use satisfaction, thoughts of the user etc. The discussion is presided by a moderator who takes notes and feedback of the customers. In-Home visits: This technique is more used in western countries where the product is taken to a home and then feedback is taken from a individual. In context visits: To observe to practical difficulty consumer faces. Apart from gaining information on the way consumer actually uses a product, the researcher elicits theirs opinions on the product and weather they wish to suggest any modification. In-Store visits: HS used this strategy extensively to gather the information from the consumer right from where it buys the product. The surveyor uses some questionnaires to know the consumers opinions which helps the company to develop further strategy. Segmentation, Target and Positioning: Segmentation: A market segment consists of a group of customers who share a similar set of needs and wants. Rather than creating the segments, the marketers task is to identify them an decide which ones to target. The available segments of HS can be found based on demography, geography, pshychography or life style. But being an FMCG product a shampoo brand like HS the demographic and geographic segmentation is not as important as it based upon the life-style as well as customer preferences despite of their above segmentation. The core segments are Anti-dandruff black hair shiny hair low-price HS started operating in the anti-dandruff segment. As a added benefit it also emphasized on smooth hair. In India, shampoo of HS mostly segmented on basis of age and their wants. Its choose men and women of twenty to thirty-five age. Here they targeted them with different strategy like mind-set, social need and other factor. Target Market: Target market is the section of consumer which the business has decided to put marketing efforts. Target market is done after segmenting where they filter out the localized group and choose a particular section of consumer so that their product provides adequate brand equity and brand value. The target market for HS are the higher middle class people who are brand conscious, early adopter and who care about the overall health of their hair. HS targets the people of middle age men ( in the beginning) having scalp and dandruff problems. At the initial period of its marketing strategy, it showed advertisement which show the facts with only one use of the product, the shampoo gives almost 100% relief from shampoo. It introduced many other features like menthol, volume boost, hair-fall therapy for the college going youth and young professional with hair conscious. HS took the advantage of physiological mentality of this user group with adopting ads where prominent actors were used. Positioning Brand positioning refers to target consumers reason to buy your brand in preference to others. It is ensures that all brand activity has a common aim; is guided, directed and delivered by the brands benefits/reasons to buy; and it focusses at all points of contact with the consumer. Brand positioning must make sure that: Is it unique/distinctive vs. competitors ? Is it significant and encouraging to the niche market ? Is it appropriate to all major geographic markets and businesses ? Is the proposition validated with unique, appropriate and original products ? Is it sustainable can it be delivered constantly across all points of contact with the consumer? Is it helpful for organization to achieve its financial goals ? Is it able to support and boost up the organization ? HS is positioned as anti-dandruff product which clear flakes with one wash. As the market leader it has successfully acquired the niche market of anti-dandruff segment. The effective distribution channel and deep penetration in the rural market has boosted up the sales in past year making it a leader. According to annual report of HS 2011 the quote states HS was relatively small, primarily north American brand a decade ago. We invested in combination of marketing and product innovations and began to expand the brand globally. Since then w have more than tripled sales and HS is now the largest shampoo brand in the world. Questionnaires How often do you use a shampoo ? a. Daily b. Alternate c. Weekly d. Not in a regular basis From the 5 shampoo listed below which one you use? a. Sunsilk b. Pantene c. Clinic All Clear d. Head Shoulder e. Dove f. If any other, please specify: ______________ While buying a shampoo, which option you keep in mind ? a. Price b. Quality c. Brand d. Hair Type. While buying a shampoo, which of the below listed options, do you consider in hair type? a. Smell b. Moisturizing Capabilities c. Clarifying Capabilities d. Shine factor e. Shampoo Colour f. Volumizing Capabilities g. Other please specify ____________________ How many different shampoos have you used in the past 6 months? a. 1 b. 2 c. 3 d. 4 e. 5 f. Will you care to specify _______ 6. Do you prefer to buy a sachets or bottled one? a. Sachets b. Bottled 7. Are you concerned about any chemicals that could be considered harmful to your scalp? a. Yes b. No c. Please specify ___________ 8. How do you perceive Head Shoulder brand? Specify ________________________________ 9. Would you be interested in a free sample? a. Yes b. No 10. Have you ever taken a scalp or a hair quality test clinically? a. Yes b. No If yes, would you like to share you outcome? ___________________________________ 11. Who influence you to purchase a brand ? a. Family b. Doctor c. Advertisement d. Self e. Other Name: _______________________ Gender: Male/ Female Mobile Number: _______________ Email ID: _____________________

Tuesday, August 20, 2019

Military Support to Civilian Law Enforcement Agencies

Military Support to Civilian Law Enforcement Agencies CHAPTER I: Violence perpetrated by Mexican Drug Trafficking Organizations (DTOs) increased dramatically in 2006 and continued to rise dramatically through 2010.   According to the National Drug Intelligence Centers â€Å"National Drug Threat Assessment, 2010†, published in February 2010, â€Å"Mexican DTOs dominate the transportation of illicit drugs across the Southwest Border.   They typically use commercial trucks and private and rental vehicles to smuggle cocaine, marijuana, methamphetamine, and heroin† (National Drug Threat Assessment, 2010).   The increase in DTO activity has resulted in an increase of military involvement in counterdrug operations along the U.S. southwestern border region.   The tables in the appendices outline the statistical extent of the problem and the geographic penetration of Mexican DTOs within the United States.   Americas densely populated southern border with Mexico stretches nearly 2,000 miles in length and possesses several established crossing points.   In areas along northern Mexico, DTOs organize and equip themselves with resources that out match Mexican military forces (McCaffrey 2009).   With these developments, it is necessary to consider increased U.S. military support to drug interdiction along the southwest border, as DTOs are a national security threat that directly plays a role in destabilizing the heavily trafficked areas in both the U.S. and Mexico. Problem Statement The problem is to determine what Military Support to Civilian Law Enforcement Agencies (MSCLEA) should be brought to bear against Mexican DTOs to interdict and reduce the flow of drugs across the Southwest Border. Research Objective This research aimed at answering and elucidating the following objectives: What capabilities does the U.S. military already have in the southwest border region to counter drug trafficking? What is the DTOs current capability to interdict drugs across the border (e.g. weapons, funding, resources)? What are the American laws and regulations governing the use of MSCLEA?   Is it financially feasible to increase MSCLEA? Assumptions The main premise to this research is based on the assumption that increasing the resources used to interdict the drug trafficking in the southwest border region will have a positive impact in disrupting DTOs operations, decreasing the amount of drugs trafficked and aiding in stabilizing the southwest border region.   Some groups advocate other approaches to the problem such as legalization and establishing additional treatment programs for users and abusers of illegal drugs.   Moreover, on the supply side, the assumption is diplomatic pressure on the countries that produce the drugs or assistance to their military and police organizations is necessary to increase the effectiveness.   This proposal assumes that enhanced interdiction efforts on the Southwest border will negatively impact Mexican DTOs and reduce use of illegal drugs within the United States. Additionally, the results and recommendations for this research assumed that all military assistance falls within Title 32 Duty and Article I,  § 8 of the Constitution that allows the National Guard to be used under the command and control of the governor to execute the laws of the Union, in order to suppress rebellion and deter invasions (Withers, 2010 p. 6). Definition of Terms Military Support to Civilian Law Enforcement Agencies (MSCLEA):   Technical assistance rendered to civilian law enforcement agencies.   This can include military resources that are not available to civilians such as aerial surveillance, technical assistance with these resources, and tactical advice.   It does not include actual law enforcement powers (Sergienko, 2006, p. 395). Interdiction efforts:    All efforts used to reduce the flow of illegal drugs into the United States on the ground (or underground) across the Southwest border.   Success equals increased levels of drug seizures. Southwest border:   The land border between the U.S. and Mexico; also called the U.S.-Mexico border. Limitations and delimitations This study is limited to ground interdiction.   Drug smuggling is an incredibly profitable enterprise.   If ground interdiction efforts are to prove effective, it presumes that DTOs would attempt to move their operations into marine and aerial operations.   However, this study will only consider the deployment of marine and aerial assets as they relate to ground operations.   This study will limit its focus of the Southwest to the three major DTO interdiction routes located in Texas, New Mexico, and California.   The strategies proposed or dismissed in this research may or may not be appropriate to compare with the interdiction efforts on other borders such as the northern border with Canada. This study will be limited to cooperation with civilian law enforcement agencies within the United States.   It will not consider support for Mexican civilian law enforcement agencies nor will it consider cooperation with the Mexican military although it will acknowledge that they are now the lead agency in struggle with DTOs within Mexico. All proposals for MSCLEA will be governed by the U.S Constitution, relevant U.S. laws and the USNORTHCOM directives on MSCLEA, â€Å"Military support to civilian law enforcement is carried out in strict compliance with the Constitution and U.S. laws and under the direction of the president and secretary of defense† (USNORTHCOM). CHAPTER II: Literature Review This chapter provides an overview of the literature examined.   It identifies the dominant literature and sources that will provide arguments addressing DTOs drug smuggling, MSCLEAs and the current situation along the Southwest border.   The academic debate concerning MSCLEA on the border focuses primarily on the issue of illegal immigration and second on drug interdiction.   There are only a few books on the topic.   Therefore, research will focus on scholarly articles, government studies, and statistical data available through the U.S. Border Patrol and Department of Enforcement Administration. Timothy Dunns 1996 book, The Militarization of the U.S.-Mexico Border, 1978-1992: Low Intensity Conflict Doctrine Comes Home is a study that compares data collected through interviews with military doctrine, law enforcement, congressional documents, and personal observations.   Dunns intent is to illustrate that increased activity along the southwest border escalated forcing military involvement in immigration and drug enforcement to a level unintended by Congress and defense officials.   Dunn provides insight to the difficulty associated with MSCLEA along the southwest border.   This historical data requires comparison to the post 9/11 challenges. There are numerous government studies and reports related to previous and current U.S. counterdrug program.   The Congressional Research Service (CRS) and the Government Accountability Office (GAO) prepared most reports for members of Congress.   The National Drug and Control Policy also have a number of useful products.   Stephen Vina CRS report in 2006, Border Security and Military Support: Legal Authorizations and Restrictions outlines military support legal and policy limitations with in the U.S.   His study states military support to DTO is feasible however, it must be restricted to the employment of Nation Guard for border security missions vice the employment of active duty (GAO, 2003).   The 2010 report Department of Defense Needs to Improve Its Performance Measurement System to Better Manage and oversee Its Counternarcotics Activities demonstrates congressional interest in measures of effectiveness to justify MSCLEA in the early 1990s.   The 1993 Heavy Investment in Military Surveillance is Not Paying Off   report   findings suggest some military assets, such as rotary wing transport and lower-end unmanned aerial vehicles are relatively inexpensive and within the potential budget of federal law enforcement.   Other assets such as large multi-role aircraft and naval vessels, are very expensive operate and maintain.   The GAO (2009) study concluded that military surveillance is costly particularly when modern technology systems designed to detect and control highly sophisticated weapon systems in combat situations are employed against a DTO smuggling threat. Together, these two reports support content from the recent Washington Office on Latin America report that strongly suggest there must be a separation of military and police roles in America.   George Withers would agree there is a lack of measures of effectiveness justifying military support on the border. The GAO study, Secure Border Initiative: Observations on Deployment Challenges discusses the challenges of integrating sensors and obstacles along the 2000-mile Southwest border.   Conversely,   the 2007 report, U.S. Assistance Has Helped Mexican Counternarcotics Efforts, but Tons of Illicit Drugs Continue to Flow Into the United States clearly demonstrates the difficulties of combating the supply of drugs.   This study bring about discussion to identify the gaps in capability could be leveraged with unique available military resources.   The Rise of Mexican Drug Cartel and U.S. National Security hearing conducted by the U.S. Department of Justice illustrated the success of interagency cooperation against targeting DTOs.   The report provides an overview of the capability of the DTOs operating along the southwest border and describes their ability to conduct drug trafficking, kidnapping, bribery, extortion, money laundering and smuggling of profits, and trafficking and use of dangerous firearms.   The report concludes that the best strategy to combat the full spectrum of the drug cartels operations is a holistic approach that employs the full spectrum of our law enforcement agencies and its resources, expertise, and statutory authorities.   The Mexican border states have become much like a war zone with heavily armed military units on the street (since the President deemed local police too corrupt to deal with the cartels) and frequent firefights between the military and the cartels.   According to L.A. Times, as of November 29, 2010, 28,288 people have died in Mexico since January 2007 because of the drug wars.   In relative terms, that number is higher than the number of American troops that have died in Iraq in the last seven years (Mexico under Siege The Drug War on Our Doorstep, 2010). â€Å"Mexico Under Siege The Drug War on Our Doorstep†, is an L.A. Times website that includes all of their coverage of drug smuggling along the Southwest border along with interactive maps, links to television coverage and a host of other information.   This website is the principle primary source for details of recent events and media coverage of the situation.   Additionally, the website â€Å"Drug Trafficking in Mexico† maintained by latinamericanstudies.org traces the history of the drug trafficking between Mexico and the U. S. from 1998-2009.   This website provides links to hundreds of other articles on the subject as well. The Congressional Reporting Service publication â€Å"Terrorism: Some Legal Restrictions on Military Assistance to Domestic Authorities Following a Terrorist Attack† by Charles Doyle and Jennifer Elsea presents the legal definition of MSCLEAs in the wake of post 9/11 developments (Doyle and Elsea, 2005). Increased MSCLEA issues emerged in the 1980s and 1990s with regard to the interdiction of drugs.   However, since 9/11 they have largely revolved around the role of MSCLEA around terrorism related incidents.   The official policy of the United States Army on MSCLEA is contained in the Catastrophic Disaster Response Staff Officers Handbook â€Å"Appendix I: Legal Considerations/Law Enforcement† published by the United States Army Combined Arms Center in May 2006.   This document is supplemented by a paper prepared by Colonel Thomas W. McShane entitled, â€Å"United States Northern Commands Mission to Provide Military Support to Civilian Law Enforcement Agencies: The Challenge to keep Homeland Security and Civil Liberty Dancing in Step with the Current Legal Music† (2004). There are varieties of publications that deal with the history of MSCLEA for Counter-drug Operations.   Most of the U.S. policy affecting domestic counterdrug MSCLEA require updates and fails to reflect the realities of the implementation of the North American Free Trade Agreement (NAFTA) or the terrorist attacks of 11 September 2001.   Two of these stand out as having particular importance for this proposal.   The first is The Militarization of the U.S.-Mexico Border, 1978-1992: Low-Intensity Conflict Doctrine Comes Home by Timothy J Dunn, published in 1996.   The second is a Rand Corporation report entitled Sealing the Borders: The Effects of Increased Military Participation in Drug Interdiction written by Peter Reuter, Gordon Crawford, and Jonathan Cave published in 1988.   Both of the documents are dated however, they will provide a historical context to compare to current operations.   Reuter concludes that military support provided in the war on drugs in the 1980s w as costly, ineffective, and distracted military forces from preparing for interstate combat missions. Both documents are roughly twenty years old and this means that their consideration of everything from the technology of interdiction efforts to the scope and influence of DTOs is dated.   On the other hand, both documents precede the emergence of the overwhelming threat of terrorist attacks and therefore the focus is on MSCLEAs in a pre-9/11 context with the emphasis on drug interdiction, not anti-terrorism operations. Most importantly, both of these documents present a negative image of interdiction efforts.   The U.S. military interdiction efforts, although criticize provides an approach from two different perspectives.   The Militarization of the U.S.-Mexico Border, 1978-1992: Low-Intensity Conflict Doctrine Comes Home published by the Center for Mexican American Studies at the University of Texas, Austin focuses on the negative effects of the militarization of the border in terms of lost economic opportunities and threats to civil liberties. More condemning, however, is the Rand Corporation document, Sealing the Borders: The Effects of Increased Military Participation in Drug Interdiction.   It concludes that interdiction efforts in general have little impact on the flow of drugs into the United States.   Furthermore, it concludes that an increase in military involvement did not improve the interdiction effectiveness efforts and was unlikely to do so in the future.   The Rand study strongly suggests that the military cannot be the primary interdiction agency and that a major increase in military support is unlikely to reduce drug consumption significantly in the United States (Reuter, Crawford and Cave, 1988). The findings are not practical for exploring renewed efforts to employ enhanced MSCLEA in the interdiction effort in the twenty-first century.   There are numerous reservations about applying this study directly to the current situation.   This study will examine interdiction in terms of interdiction (seizure) rates, not reduced consumption, and the price of illicit drugs as examined by the Rand study. In addition, the circumstances of the drug trade across the Southwestern border have changed considerably over the past nine years, as have the military resources available to employ against interdiction effort.   The DTOs are now using RPGs and other military type weaponry consequently the military has UAVs and other surveillance equipment that was not available in the 1980s. The Rand study is incredibly important to understanding the history of military involvement in drug interdiction on the Southwest border.   However, the findings do not constitute the final word on the subject today as it is over twenty years old. It is imperative to examine literature that relates to the policies and procedures for MSCLEAs and the organization of cooperative efforts between the MSCLEAs.   Doctrine for this already exists for both the military and civilian organizations.   The Joint Task Force North, â€Å"JTF-North Operational Support Planning Guide 2010† outlines the military perspective on joint military-civilian operations.   The police understanding of the relationship is outlined in â€Å"Civilian and Military Law Enforcement Cooperation† published in The Police Chief (Awtry, 2004). The study Preach What You Practice: The Separation of Military and Police Roles in the Americas argues that military employment to assist law enforcement agencies falls the Posse Comitatus Act limits however, there is no imminent â€Å"threat of attack† on the United States.   Therefore, they question the need for a heightened militarization of the southwest border (Withers, Santos, Isacsoni, 2010 p 8).   This report suggest that instead of supporting a military response, the U.S. government re align its resources to focus on additional aid for police and law enforcement capabilities within Mexico.   They recommend this aid be in the form strengthening law enforcement training, equipment, and technology rather than merely training in counter-drug tactics.   The JTF North website lists the following capabilities as operational support the U. S. military is prepared to provide federal law enforcement agencies: aviation transportation, including both insertion and extraction of personnel; aviation reconnaissance; air and maritime surveillance radar; unmanned aircraft systems; ground surveillance radar; listening post and observation post surveillance; ground sensor operations; and ground transportation.   The consensus within NORTHCOM appears to be the military is capable of supplying resources that enhance law enforcement ability to interdict the threats along the southwest border.   Under USNORTHCOM, the military conducts a variety of domestic exercises aimed at using the military and National Guard under the presidents control in a wide range of U.S. homeland emergencies such as terrorist events and even domestic violence.   Which is the threat currently demonstrated by DTOs.   The exercises do not involve any Mexican entities, NORTHCOM suggest that an exchange of military personnel and cadets with Mexico as a means of gaining Mexican involvement in NORTHCOM, as well as regular talks about cooperation could increase the effectiveness of combating DTO activity along the border.   Jose Palafox addresses militarization of the border and the applicability of military counterdrug operations along the U.S.-Mexican border in 1990.   He closely examines the 1996 structure of JTF-6 and then concludes that a JTF consisting of only a brigade-size unit could effectively conduct sustained operations to interdict border drug trafficking along the two-thousand-mile boundary.   JTF-6 was renamed JTF North in a ceremony Sept. 28, 2004, and its mission was expanded beyond the drug war to include providing homeland security support to the nations federal law enforcement agencies. The article states the Pentagon is spent approximately $800 million a year to help enforce the drug trafficking laws alone.   The missions ranged from ground reconnaissance, training, logistics, and research.   In 1995, the Department of Defense transferred military technology equipment to Border Patrol in order to upgrade legacy Vietnam War error equipment.   Due to a joint effort by the Justice and Treasury Departments and the Office of National Drug Control Policy, the Border Patrol also has its own high-tech Border Research and Technology Center near San Diego. The article suggests that JTF-6 operations supporting DTO activity was a success and a necessity for future operations between military and civilian organizations.   Although, Border Patrol received significant upgrades gaps along the porous border remain specifically training and intelligence collection. Major Mark Van Dries 1990 monograph titled Drug Interdiction: Can We Stop the New Pancho Villa, addresses the feasibility of military counterdrug operations along the border in the 1990s.   The study states that drugs are a legitimate national security threat and the vulnerability of drug cartels to military operations.   Drie conclusion supports employment of military forces along the border where legal restraints are not clear and domestic opposition is less likely.   He further articulates that effectively securing the southwest border in 1990 would require a cordon force of 65,000 U.S. troops. Both the article and monograph fail to mention the 1997 tragic death of a U.S. citizen at the hands of a military service member that exposed the difficulties and inherent risks in employing combat focused forces in training missions in support of domestic counterdrug MSCLEA.   Marine Corps Corporal Manuel Banuelos shot and killed Texas high school student Esequiel Hernandez with a single shot from his service rifle.   The incident inspired a backlash against armed military patrols along the border and resulted in cease of the practice.   The current approach is indirect support to law enforcement such as intelligence, engineering, and surveillance (Dunn, 2001, p 14-17).   In summary, this chapter discusses corroborative information relating to drug cartel along US-Mexico borders and its perpetuation within the region which caused escalation of violence, increasing number of death tool and its serious implication to Mexicos politico-economy as well as its diplomatic relation with nations, specially United States. The succeeding chapters will discuss the methodology. CHAPTER III:   Methodology This chapter tackles the research methodology that will be used to assess the military resource requirements to counter drug activity along the Southwest border.   The author will conduct analysis of secondary information by using (a) timeline analysis to account the historical context about the war on drugs, (b) evaluate the laws and regulations associated with MSCLEA and current MSCLEA support in order to determine the most appropriate MSCLEA to counter drug trafficking along the Southwest border, (c) illustrate key developments in the war on drugs and military involvement in supporting the domestic counterdrug effort and (d) evaluate the significance, extent, resource capacity and feasibility of deploying MSCLEA to assist in the interdiction of DTOs across the Southwest border. Research Design This chapter will examine the issue by means of qualitative and quantitative analyses using variety of sources from media accounts, government reports, academic works, and historical documents.   To a lesser extent, opinion pieces will be used when the information is valid and appropriate opposing viewpoints are available for inclusion. Analysis of the results will provide statistical validity to the interpretation of results for the military and for the other agencies such as drug threats provided by Drug Enforcement Administration (DEA) and the National Drug Intelligence Center (NDIC). Sample Sampling is irrelevant in this study. Researcher is not using survey method but will be maximizing secondary information from government reports and earlier studies conducted related to the issue on Mexican drug interdiction. Other related relevant sources will also be inclusively considered. Setting The study will be conducted within American soil although it will also make use of documents from Mexican government which will be accessed, reviewed and evaluated accordingly. Instrumentation This is a qualitative and quantitative longitudinal case study that will use a combination of timeline mapping, conflict-analysis, and triangulation to understand the complex and unending illegal drug trade within the region that has been affecting neighboring and the international communities worldwide due to increasing violence within the area despite security management measures. All historical accounts, records, testimonies and researchers from incessant intervention done by the United States of America will be reviewed, analyzed and be maximized in crafting conclusions and recommendations at the end of the study. Data Collection To address research objective number three, DTOs current ability to interdict drugs across the border, the author will review publicly available information from books, journal articles, and corroborated news media accounts.   The book, Drug Smugglers on Drug Smuggling, will be used to substantiate data from the perspective, motivation and experiences of DTO smugglers. This book interviews experienced smugglers who at one time successfully in defeated drug interdiction measures.   The purpose of this research objective is to identify the nature and extent of DTO exploitation of US Southwest border. Specifically, this question serves to identify DTO resources and methods that are uniquely vulnerable to US military capabilities or where the US military resources can augment civilian law enforcement agencies.   Researcher will further use all information that can be sourced from government agencies, libraries, online research institutions, magazines, journals, court documents, magazines and journals. Data Analysis The author will use historical mapping as an instrument to gather information to assess the length of period and extent of the drug trafficking problem within the region. Historical mapping will also be used to determine the MSCLEA method(s) of involvement introduced by US Southwest region, including the outcome and impact of these interdictions.   Historical mapping will also be used to outline the laws and policies governing MSCLEA that were legislated as a response to countering illegal drug trade in the region. Additionally, analysis of government documents produced by Congressional Research Service (CRS), the Government Accountability Office (GAO), U.S. Department of Justice, Drug Enforcement Administration (DEA) and the National Drug Intelligence Center (NDIC) will be analyzed to determine the MSCLEA ability to adequately curtail drug trafficking across the southwest border. Lastly, the author will identify and compare the relative combat power of DTOs and US law enforcement personnel operating along the Southwest border.   Determining the capability gap will exhibit the necessary MSCLEA requirement(s) to effectively reinforce the combat power of law enforcement agencies in order to adequately curtail drug trafficking in the region.   As a mixed quantitative and qualitative study, researcher will present an integrated analysis and inferences into coherent conclusions toward a comprehensive and meaningful explication of the subject studied. Validity and Reliability This research is undertaken with serious consideration of the international and professional standard. Inferences and sequential presentation of information are drawn from primary and secondary sources that are critically evaluated based on acceptable standards of sources. Some information used came from government authorities and decision-making bodies who are honored with their credibility as authorities of the state. Readers who may conduct follow-up research may triangulate information and database used here to further validate reports. Ethical Considerations Researcher observes the highest standard of professional ethics required by the institution. Matters of confidentiality are held sacred while authors, writers, and agencies whose contributions to these subjects are wisely utilized were credited and recognized in the references. The succeeding chapter will substantially discuss the theme of this study. Chapter 4- DISCUSSION Resolving the complex issues on narcotics in the south west border require in-depth reflection on historic interventions made by USA which help increase interdiction on illegal drug-related cartel; evaluate the political capacity of DTO to sustain its illegal operations; triangulate policies of USA in its decision to assist in decreasing the movements of illegal drug trade; and assess the fiscal capacity of the American government to allocate against increasing demand of budget for operations. US Military Capacity vs Drug Trafficking In mid-19th century, United States deployed US Army on its southern border and was mandated to protect the border, interdict bandits, secure lives and properties, conduct regular patrolling and support civil law enforcement against illegal drug cartel business (Matthews, 1959). More than a century have passed, USA is still deploying National Guard Soldiers to the Mexican border as post-9/11 politico-military undertakings (Matthews, 1959). To reckon, from 1846 towards this millennium, US Army sustained its security mandates at the borders hard and rugged terrain (Matthews, 1959).   Reports mentioned that amid disputes, there is also a demand to increase numbers of soldiers (Matthews, 1959).   This is further compounded with critical Mexican politics and US-Mexican diplomatic relations that is affecting Armys operations (Matthews, 1959).   Contextualized in such distinct social character, Armys role was fitted to support to local, state, and Federal civilian agencies. Such nature of intervention is already evident since 1920s (Matthews, 1959). During President George W. Bushs administration decided to deploy about 6,000 Army National Guard Soldiers in 2006 to conduct security border patrol as issues relating to potential terrorist infiltration, increase of illegal drug syndicates activity, and leveling-up of apprehension about illegal immigration to United States en route through Mexico (Matthews, 1959). Though this was regarded with disapproval, there is however recognition to improve border security works albeit controversial use of military personnel to support law enforcement (Matthews, 1959). Both America and Mexico shared ambivalent relations since the former tightened its political control in that shared border coupled with cross-border violent aggressions done by Indians and bandits which accordingly increased the level of enmity (Matthews, 1959). There was however a historic epoch when America and the Mexican governments explored revitalization of goodwill when Major General Philip H. Sheridan waged a campaign against the French.   That provided an opportunity to resolve issues relating to US Armys disposition at the border from 1870 to 1886, including its inherent weakness about lack of personnel and passive defenses against cross-border raids. It also discussed the raid in Mexico in 1873 led by Colonel Ranald S. Mackenzies   and that pre-emptive strike led by Lieutenant Colonel William â€Å"Pecos Bill† Shafters. There was subsequent reduction of attacks but this generated political conflict which grind down American and Mexican goodwill (Matthews, 1959). In 1911 to 1917, the Mexican Revolution caused insecurity in the border and US soldiers realized that static defenses and patrolling couldnt cease terrorist raiders who maintained interest to cross the border. This was also same period when Major General Frederick Funstons attempted to stop the Plan of San Diego plotters and Brigadier General John J. Pershing launched punitive action against Francisco â€Å"Pancho† Villa. The military strategies enforced hot pursuits and preemptive strikes into Mexico to restore order to the border (Matthews, 1959). US Army have also conducted responses to WETBACK Operation in 1954 until they increased their presence in 1978 in Mexican border as a response to same issue on illegal US immigration and anti-drug cartel. The military supports for law enforcement at southern border have also evolved (Matthews, 1959). The historic problem remained in these 20th centuries and the issues pertaining to militarys disposition reverberates (Matthews, 1959 ). It still re-echo the need for defensive position and the discussion on conducting cou Military Support to Civilian Law Enforcement Agencies Military Support to Civilian Law Enforcement Agencies CHAPTER I: Violence perpetrated by Mexican Drug Trafficking Organizations (DTOs) increased dramatically in 2006 and continued to rise dramatically through 2010.   According to the National Drug Intelligence Centers â€Å"National Drug Threat Assessment, 2010†, published in February 2010, â€Å"Mexican DTOs dominate the transportation of illicit drugs across the Southwest Border.   They typically use commercial trucks and private and rental vehicles to smuggle cocaine, marijuana, methamphetamine, and heroin† (National Drug Threat Assessment, 2010).   The increase in DTO activity has resulted in an increase of military involvement in counterdrug operations along the U.S. southwestern border region.   The tables in the appendices outline the statistical extent of the problem and the geographic penetration of Mexican DTOs within the United States.   Americas densely populated southern border with Mexico stretches nearly 2,000 miles in length and possesses several established crossing points.   In areas along northern Mexico, DTOs organize and equip themselves with resources that out match Mexican military forces (McCaffrey 2009).   With these developments, it is necessary to consider increased U.S. military support to drug interdiction along the southwest border, as DTOs are a national security threat that directly plays a role in destabilizing the heavily trafficked areas in both the U.S. and Mexico. Problem Statement The problem is to determine what Military Support to Civilian Law Enforcement Agencies (MSCLEA) should be brought to bear against Mexican DTOs to interdict and reduce the flow of drugs across the Southwest Border. Research Objective This research aimed at answering and elucidating the following objectives: What capabilities does the U.S. military already have in the southwest border region to counter drug trafficking? What is the DTOs current capability to interdict drugs across the border (e.g. weapons, funding, resources)? What are the American laws and regulations governing the use of MSCLEA?   Is it financially feasible to increase MSCLEA? Assumptions The main premise to this research is based on the assumption that increasing the resources used to interdict the drug trafficking in the southwest border region will have a positive impact in disrupting DTOs operations, decreasing the amount of drugs trafficked and aiding in stabilizing the southwest border region.   Some groups advocate other approaches to the problem such as legalization and establishing additional treatment programs for users and abusers of illegal drugs.   Moreover, on the supply side, the assumption is diplomatic pressure on the countries that produce the drugs or assistance to their military and police organizations is necessary to increase the effectiveness.   This proposal assumes that enhanced interdiction efforts on the Southwest border will negatively impact Mexican DTOs and reduce use of illegal drugs within the United States. Additionally, the results and recommendations for this research assumed that all military assistance falls within Title 32 Duty and Article I,  § 8 of the Constitution that allows the National Guard to be used under the command and control of the governor to execute the laws of the Union, in order to suppress rebellion and deter invasions (Withers, 2010 p. 6). Definition of Terms Military Support to Civilian Law Enforcement Agencies (MSCLEA):   Technical assistance rendered to civilian law enforcement agencies.   This can include military resources that are not available to civilians such as aerial surveillance, technical assistance with these resources, and tactical advice.   It does not include actual law enforcement powers (Sergienko, 2006, p. 395). Interdiction efforts:    All efforts used to reduce the flow of illegal drugs into the United States on the ground (or underground) across the Southwest border.   Success equals increased levels of drug seizures. Southwest border:   The land border between the U.S. and Mexico; also called the U.S.-Mexico border. Limitations and delimitations This study is limited to ground interdiction.   Drug smuggling is an incredibly profitable enterprise.   If ground interdiction efforts are to prove effective, it presumes that DTOs would attempt to move their operations into marine and aerial operations.   However, this study will only consider the deployment of marine and aerial assets as they relate to ground operations.   This study will limit its focus of the Southwest to the three major DTO interdiction routes located in Texas, New Mexico, and California.   The strategies proposed or dismissed in this research may or may not be appropriate to compare with the interdiction efforts on other borders such as the northern border with Canada. This study will be limited to cooperation with civilian law enforcement agencies within the United States.   It will not consider support for Mexican civilian law enforcement agencies nor will it consider cooperation with the Mexican military although it will acknowledge that they are now the lead agency in struggle with DTOs within Mexico. All proposals for MSCLEA will be governed by the U.S Constitution, relevant U.S. laws and the USNORTHCOM directives on MSCLEA, â€Å"Military support to civilian law enforcement is carried out in strict compliance with the Constitution and U.S. laws and under the direction of the president and secretary of defense† (USNORTHCOM). CHAPTER II: Literature Review This chapter provides an overview of the literature examined.   It identifies the dominant literature and sources that will provide arguments addressing DTOs drug smuggling, MSCLEAs and the current situation along the Southwest border.   The academic debate concerning MSCLEA on the border focuses primarily on the issue of illegal immigration and second on drug interdiction.   There are only a few books on the topic.   Therefore, research will focus on scholarly articles, government studies, and statistical data available through the U.S. Border Patrol and Department of Enforcement Administration. Timothy Dunns 1996 book, The Militarization of the U.S.-Mexico Border, 1978-1992: Low Intensity Conflict Doctrine Comes Home is a study that compares data collected through interviews with military doctrine, law enforcement, congressional documents, and personal observations.   Dunns intent is to illustrate that increased activity along the southwest border escalated forcing military involvement in immigration and drug enforcement to a level unintended by Congress and defense officials.   Dunn provides insight to the difficulty associated with MSCLEA along the southwest border.   This historical data requires comparison to the post 9/11 challenges. There are numerous government studies and reports related to previous and current U.S. counterdrug program.   The Congressional Research Service (CRS) and the Government Accountability Office (GAO) prepared most reports for members of Congress.   The National Drug and Control Policy also have a number of useful products.   Stephen Vina CRS report in 2006, Border Security and Military Support: Legal Authorizations and Restrictions outlines military support legal and policy limitations with in the U.S.   His study states military support to DTO is feasible however, it must be restricted to the employment of Nation Guard for border security missions vice the employment of active duty (GAO, 2003).   The 2010 report Department of Defense Needs to Improve Its Performance Measurement System to Better Manage and oversee Its Counternarcotics Activities demonstrates congressional interest in measures of effectiveness to justify MSCLEA in the early 1990s.   The 1993 Heavy Investment in Military Surveillance is Not Paying Off   report   findings suggest some military assets, such as rotary wing transport and lower-end unmanned aerial vehicles are relatively inexpensive and within the potential budget of federal law enforcement.   Other assets such as large multi-role aircraft and naval vessels, are very expensive operate and maintain.   The GAO (2009) study concluded that military surveillance is costly particularly when modern technology systems designed to detect and control highly sophisticated weapon systems in combat situations are employed against a DTO smuggling threat. Together, these two reports support content from the recent Washington Office on Latin America report that strongly suggest there must be a separation of military and police roles in America.   George Withers would agree there is a lack of measures of effectiveness justifying military support on the border. The GAO study, Secure Border Initiative: Observations on Deployment Challenges discusses the challenges of integrating sensors and obstacles along the 2000-mile Southwest border.   Conversely,   the 2007 report, U.S. Assistance Has Helped Mexican Counternarcotics Efforts, but Tons of Illicit Drugs Continue to Flow Into the United States clearly demonstrates the difficulties of combating the supply of drugs.   This study bring about discussion to identify the gaps in capability could be leveraged with unique available military resources.   The Rise of Mexican Drug Cartel and U.S. National Security hearing conducted by the U.S. Department of Justice illustrated the success of interagency cooperation against targeting DTOs.   The report provides an overview of the capability of the DTOs operating along the southwest border and describes their ability to conduct drug trafficking, kidnapping, bribery, extortion, money laundering and smuggling of profits, and trafficking and use of dangerous firearms.   The report concludes that the best strategy to combat the full spectrum of the drug cartels operations is a holistic approach that employs the full spectrum of our law enforcement agencies and its resources, expertise, and statutory authorities.   The Mexican border states have become much like a war zone with heavily armed military units on the street (since the President deemed local police too corrupt to deal with the cartels) and frequent firefights between the military and the cartels.   According to L.A. Times, as of November 29, 2010, 28,288 people have died in Mexico since January 2007 because of the drug wars.   In relative terms, that number is higher than the number of American troops that have died in Iraq in the last seven years (Mexico under Siege The Drug War on Our Doorstep, 2010). â€Å"Mexico Under Siege The Drug War on Our Doorstep†, is an L.A. Times website that includes all of their coverage of drug smuggling along the Southwest border along with interactive maps, links to television coverage and a host of other information.   This website is the principle primary source for details of recent events and media coverage of the situation.   Additionally, the website â€Å"Drug Trafficking in Mexico† maintained by latinamericanstudies.org traces the history of the drug trafficking between Mexico and the U. S. from 1998-2009.   This website provides links to hundreds of other articles on the subject as well. The Congressional Reporting Service publication â€Å"Terrorism: Some Legal Restrictions on Military Assistance to Domestic Authorities Following a Terrorist Attack† by Charles Doyle and Jennifer Elsea presents the legal definition of MSCLEAs in the wake of post 9/11 developments (Doyle and Elsea, 2005). Increased MSCLEA issues emerged in the 1980s and 1990s with regard to the interdiction of drugs.   However, since 9/11 they have largely revolved around the role of MSCLEA around terrorism related incidents.   The official policy of the United States Army on MSCLEA is contained in the Catastrophic Disaster Response Staff Officers Handbook â€Å"Appendix I: Legal Considerations/Law Enforcement† published by the United States Army Combined Arms Center in May 2006.   This document is supplemented by a paper prepared by Colonel Thomas W. McShane entitled, â€Å"United States Northern Commands Mission to Provide Military Support to Civilian Law Enforcement Agencies: The Challenge to keep Homeland Security and Civil Liberty Dancing in Step with the Current Legal Music† (2004). There are varieties of publications that deal with the history of MSCLEA for Counter-drug Operations.   Most of the U.S. policy affecting domestic counterdrug MSCLEA require updates and fails to reflect the realities of the implementation of the North American Free Trade Agreement (NAFTA) or the terrorist attacks of 11 September 2001.   Two of these stand out as having particular importance for this proposal.   The first is The Militarization of the U.S.-Mexico Border, 1978-1992: Low-Intensity Conflict Doctrine Comes Home by Timothy J Dunn, published in 1996.   The second is a Rand Corporation report entitled Sealing the Borders: The Effects of Increased Military Participation in Drug Interdiction written by Peter Reuter, Gordon Crawford, and Jonathan Cave published in 1988.   Both of the documents are dated however, they will provide a historical context to compare to current operations.   Reuter concludes that military support provided in the war on drugs in the 1980s w as costly, ineffective, and distracted military forces from preparing for interstate combat missions. Both documents are roughly twenty years old and this means that their consideration of everything from the technology of interdiction efforts to the scope and influence of DTOs is dated.   On the other hand, both documents precede the emergence of the overwhelming threat of terrorist attacks and therefore the focus is on MSCLEAs in a pre-9/11 context with the emphasis on drug interdiction, not anti-terrorism operations. Most importantly, both of these documents present a negative image of interdiction efforts.   The U.S. military interdiction efforts, although criticize provides an approach from two different perspectives.   The Militarization of the U.S.-Mexico Border, 1978-1992: Low-Intensity Conflict Doctrine Comes Home published by the Center for Mexican American Studies at the University of Texas, Austin focuses on the negative effects of the militarization of the border in terms of lost economic opportunities and threats to civil liberties. More condemning, however, is the Rand Corporation document, Sealing the Borders: The Effects of Increased Military Participation in Drug Interdiction.   It concludes that interdiction efforts in general have little impact on the flow of drugs into the United States.   Furthermore, it concludes that an increase in military involvement did not improve the interdiction effectiveness efforts and was unlikely to do so in the future.   The Rand study strongly suggests that the military cannot be the primary interdiction agency and that a major increase in military support is unlikely to reduce drug consumption significantly in the United States (Reuter, Crawford and Cave, 1988). The findings are not practical for exploring renewed efforts to employ enhanced MSCLEA in the interdiction effort in the twenty-first century.   There are numerous reservations about applying this study directly to the current situation.   This study will examine interdiction in terms of interdiction (seizure) rates, not reduced consumption, and the price of illicit drugs as examined by the Rand study. In addition, the circumstances of the drug trade across the Southwestern border have changed considerably over the past nine years, as have the military resources available to employ against interdiction effort.   The DTOs are now using RPGs and other military type weaponry consequently the military has UAVs and other surveillance equipment that was not available in the 1980s. The Rand study is incredibly important to understanding the history of military involvement in drug interdiction on the Southwest border.   However, the findings do not constitute the final word on the subject today as it is over twenty years old. It is imperative to examine literature that relates to the policies and procedures for MSCLEAs and the organization of cooperative efforts between the MSCLEAs.   Doctrine for this already exists for both the military and civilian organizations.   The Joint Task Force North, â€Å"JTF-North Operational Support Planning Guide 2010† outlines the military perspective on joint military-civilian operations.   The police understanding of the relationship is outlined in â€Å"Civilian and Military Law Enforcement Cooperation† published in The Police Chief (Awtry, 2004). The study Preach What You Practice: The Separation of Military and Police Roles in the Americas argues that military employment to assist law enforcement agencies falls the Posse Comitatus Act limits however, there is no imminent â€Å"threat of attack† on the United States.   Therefore, they question the need for a heightened militarization of the southwest border (Withers, Santos, Isacsoni, 2010 p 8).   This report suggest that instead of supporting a military response, the U.S. government re align its resources to focus on additional aid for police and law enforcement capabilities within Mexico.   They recommend this aid be in the form strengthening law enforcement training, equipment, and technology rather than merely training in counter-drug tactics.   The JTF North website lists the following capabilities as operational support the U. S. military is prepared to provide federal law enforcement agencies: aviation transportation, including both insertion and extraction of personnel; aviation reconnaissance; air and maritime surveillance radar; unmanned aircraft systems; ground surveillance radar; listening post and observation post surveillance; ground sensor operations; and ground transportation.   The consensus within NORTHCOM appears to be the military is capable of supplying resources that enhance law enforcement ability to interdict the threats along the southwest border.   Under USNORTHCOM, the military conducts a variety of domestic exercises aimed at using the military and National Guard under the presidents control in a wide range of U.S. homeland emergencies such as terrorist events and even domestic violence.   Which is the threat currently demonstrated by DTOs.   The exercises do not involve any Mexican entities, NORTHCOM suggest that an exchange of military personnel and cadets with Mexico as a means of gaining Mexican involvement in NORTHCOM, as well as regular talks about cooperation could increase the effectiveness of combating DTO activity along the border.   Jose Palafox addresses militarization of the border and the applicability of military counterdrug operations along the U.S.-Mexican border in 1990.   He closely examines the 1996 structure of JTF-6 and then concludes that a JTF consisting of only a brigade-size unit could effectively conduct sustained operations to interdict border drug trafficking along the two-thousand-mile boundary.   JTF-6 was renamed JTF North in a ceremony Sept. 28, 2004, and its mission was expanded beyond the drug war to include providing homeland security support to the nations federal law enforcement agencies. The article states the Pentagon is spent approximately $800 million a year to help enforce the drug trafficking laws alone.   The missions ranged from ground reconnaissance, training, logistics, and research.   In 1995, the Department of Defense transferred military technology equipment to Border Patrol in order to upgrade legacy Vietnam War error equipment.   Due to a joint effort by the Justice and Treasury Departments and the Office of National Drug Control Policy, the Border Patrol also has its own high-tech Border Research and Technology Center near San Diego. The article suggests that JTF-6 operations supporting DTO activity was a success and a necessity for future operations between military and civilian organizations.   Although, Border Patrol received significant upgrades gaps along the porous border remain specifically training and intelligence collection. Major Mark Van Dries 1990 monograph titled Drug Interdiction: Can We Stop the New Pancho Villa, addresses the feasibility of military counterdrug operations along the border in the 1990s.   The study states that drugs are a legitimate national security threat and the vulnerability of drug cartels to military operations.   Drie conclusion supports employment of military forces along the border where legal restraints are not clear and domestic opposition is less likely.   He further articulates that effectively securing the southwest border in 1990 would require a cordon force of 65,000 U.S. troops. Both the article and monograph fail to mention the 1997 tragic death of a U.S. citizen at the hands of a military service member that exposed the difficulties and inherent risks in employing combat focused forces in training missions in support of domestic counterdrug MSCLEA.   Marine Corps Corporal Manuel Banuelos shot and killed Texas high school student Esequiel Hernandez with a single shot from his service rifle.   The incident inspired a backlash against armed military patrols along the border and resulted in cease of the practice.   The current approach is indirect support to law enforcement such as intelligence, engineering, and surveillance (Dunn, 2001, p 14-17).   In summary, this chapter discusses corroborative information relating to drug cartel along US-Mexico borders and its perpetuation within the region which caused escalation of violence, increasing number of death tool and its serious implication to Mexicos politico-economy as well as its diplomatic relation with nations, specially United States. The succeeding chapters will discuss the methodology. CHAPTER III:   Methodology This chapter tackles the research methodology that will be used to assess the military resource requirements to counter drug activity along the Southwest border.   The author will conduct analysis of secondary information by using (a) timeline analysis to account the historical context about the war on drugs, (b) evaluate the laws and regulations associated with MSCLEA and current MSCLEA support in order to determine the most appropriate MSCLEA to counter drug trafficking along the Southwest border, (c) illustrate key developments in the war on drugs and military involvement in supporting the domestic counterdrug effort and (d) evaluate the significance, extent, resource capacity and feasibility of deploying MSCLEA to assist in the interdiction of DTOs across the Southwest border. Research Design This chapter will examine the issue by means of qualitative and quantitative analyses using variety of sources from media accounts, government reports, academic works, and historical documents.   To a lesser extent, opinion pieces will be used when the information is valid and appropriate opposing viewpoints are available for inclusion. Analysis of the results will provide statistical validity to the interpretation of results for the military and for the other agencies such as drug threats provided by Drug Enforcement Administration (DEA) and the National Drug Intelligence Center (NDIC). Sample Sampling is irrelevant in this study. Researcher is not using survey method but will be maximizing secondary information from government reports and earlier studies conducted related to the issue on Mexican drug interdiction. Other related relevant sources will also be inclusively considered. Setting The study will be conducted within American soil although it will also make use of documents from Mexican government which will be accessed, reviewed and evaluated accordingly. Instrumentation This is a qualitative and quantitative longitudinal case study that will use a combination of timeline mapping, conflict-analysis, and triangulation to understand the complex and unending illegal drug trade within the region that has been affecting neighboring and the international communities worldwide due to increasing violence within the area despite security management measures. All historical accounts, records, testimonies and researchers from incessant intervention done by the United States of America will be reviewed, analyzed and be maximized in crafting conclusions and recommendations at the end of the study. Data Collection To address research objective number three, DTOs current ability to interdict drugs across the border, the author will review publicly available information from books, journal articles, and corroborated news media accounts.   The book, Drug Smugglers on Drug Smuggling, will be used to substantiate data from the perspective, motivation and experiences of DTO smugglers. This book interviews experienced smugglers who at one time successfully in defeated drug interdiction measures.   The purpose of this research objective is to identify the nature and extent of DTO exploitation of US Southwest border. Specifically, this question serves to identify DTO resources and methods that are uniquely vulnerable to US military capabilities or where the US military resources can augment civilian law enforcement agencies.   Researcher will further use all information that can be sourced from government agencies, libraries, online research institutions, magazines, journals, court documents, magazines and journals. Data Analysis The author will use historical mapping as an instrument to gather information to assess the length of period and extent of the drug trafficking problem within the region. Historical mapping will also be used to determine the MSCLEA method(s) of involvement introduced by US Southwest region, including the outcome and impact of these interdictions.   Historical mapping will also be used to outline the laws and policies governing MSCLEA that were legislated as a response to countering illegal drug trade in the region. Additionally, analysis of government documents produced by Congressional Research Service (CRS), the Government Accountability Office (GAO), U.S. Department of Justice, Drug Enforcement Administration (DEA) and the National Drug Intelligence Center (NDIC) will be analyzed to determine the MSCLEA ability to adequately curtail drug trafficking across the southwest border. Lastly, the author will identify and compare the relative combat power of DTOs and US law enforcement personnel operating along the Southwest border.   Determining the capability gap will exhibit the necessary MSCLEA requirement(s) to effectively reinforce the combat power of law enforcement agencies in order to adequately curtail drug trafficking in the region.   As a mixed quantitative and qualitative study, researcher will present an integrated analysis and inferences into coherent conclusions toward a comprehensive and meaningful explication of the subject studied. Validity and Reliability This research is undertaken with serious consideration of the international and professional standard. Inferences and sequential presentation of information are drawn from primary and secondary sources that are critically evaluated based on acceptable standards of sources. Some information used came from government authorities and decision-making bodies who are honored with their credibility as authorities of the state. Readers who may conduct follow-up research may triangulate information and database used here to further validate reports. Ethical Considerations Researcher observes the highest standard of professional ethics required by the institution. Matters of confidentiality are held sacred while authors, writers, and agencies whose contributions to these subjects are wisely utilized were credited and recognized in the references. The succeeding chapter will substantially discuss the theme of this study. Chapter 4- DISCUSSION Resolving the complex issues on narcotics in the south west border require in-depth reflection on historic interventions made by USA which help increase interdiction on illegal drug-related cartel; evaluate the political capacity of DTO to sustain its illegal operations; triangulate policies of USA in its decision to assist in decreasing the movements of illegal drug trade; and assess the fiscal capacity of the American government to allocate against increasing demand of budget for operations. US Military Capacity vs Drug Trafficking In mid-19th century, United States deployed US Army on its southern border and was mandated to protect the border, interdict bandits, secure lives and properties, conduct regular patrolling and support civil law enforcement against illegal drug cartel business (Matthews, 1959). More than a century have passed, USA is still deploying National Guard Soldiers to the Mexican border as post-9/11 politico-military undertakings (Matthews, 1959). To reckon, from 1846 towards this millennium, US Army sustained its security mandates at the borders hard and rugged terrain (Matthews, 1959).   Reports mentioned that amid disputes, there is also a demand to increase numbers of soldiers (Matthews, 1959).   This is further compounded with critical Mexican politics and US-Mexican diplomatic relations that is affecting Armys operations (Matthews, 1959).   Contextualized in such distinct social character, Armys role was fitted to support to local, state, and Federal civilian agencies. Such nature of intervention is already evident since 1920s (Matthews, 1959). During President George W. Bushs administration decided to deploy about 6,000 Army National Guard Soldiers in 2006 to conduct security border patrol as issues relating to potential terrorist infiltration, increase of illegal drug syndicates activity, and leveling-up of apprehension about illegal immigration to United States en route through Mexico (Matthews, 1959). Though this was regarded with disapproval, there is however recognition to improve border security works albeit controversial use of military personnel to support law enforcement (Matthews, 1959). Both America and Mexico shared ambivalent relations since the former tightened its political control in that shared border coupled with cross-border violent aggressions done by Indians and bandits which accordingly increased the level of enmity (Matthews, 1959). There was however a historic epoch when America and the Mexican governments explored revitalization of goodwill when Major General Philip H. Sheridan waged a campaign against the French.   That provided an opportunity to resolve issues relating to US Armys disposition at the border from 1870 to 1886, including its inherent weakness about lack of personnel and passive defenses against cross-border raids. It also discussed the raid in Mexico in 1873 led by Colonel Ranald S. Mackenzies   and that pre-emptive strike led by Lieutenant Colonel William â€Å"Pecos Bill† Shafters. There was subsequent reduction of attacks but this generated political conflict which grind down American and Mexican goodwill (Matthews, 1959). In 1911 to 1917, the Mexican Revolution caused insecurity in the border and US soldiers realized that static defenses and patrolling couldnt cease terrorist raiders who maintained interest to cross the border. This was also same period when Major General Frederick Funstons attempted to stop the Plan of San Diego plotters and Brigadier General John J. Pershing launched punitive action against Francisco â€Å"Pancho† Villa. The military strategies enforced hot pursuits and preemptive strikes into Mexico to restore order to the border (Matthews, 1959). US Army have also conducted responses to WETBACK Operation in 1954 until they increased their presence in 1978 in Mexican border as a response to same issue on illegal US immigration and anti-drug cartel. The military supports for law enforcement at southern border have also evolved (Matthews, 1959). The historic problem remained in these 20th centuries and the issues pertaining to militarys disposition reverberates (Matthews, 1959 ). It still re-echo the need for defensive position and the discussion on conducting cou